Thursday, July 08, 2010

VIDEO: 2010 Emmy Nominations for "Outstanding Commercial"

Today, the Academy of Television Arts & Sciences announced the nominees for the 62ndst Primetime Emmy Awards. The winners will be announced on Sunday, August 29, 2010 with Jimmy Fallon hosting. The show will air on NBC from Los Angeles' Nokia Theater.

I'm so happy with Modern Family's nominations!:
- Outstanding Comedy Series
- Outstanding Supporting Actor In A Comedy Series
    - Jesse Tyler Ferguson as Mitchell
    - Eric Stonestreet as Cameron Tucker
    - Ty Burrell as Phil Dunphy
- Outstanding Supporting Actress In A Comedy Series
    - Julie Bowen as Claire Dunphy
    - Sofia Vergara as Gloria Delgado-Pritchett
- Outstanding Guest Actor In A Comedy Series
    - Fred Willard as Frank Dunphy
- Outstanding Art Direction For A Single-Camera Series
- Outstanding Casting For A Comedy Series
- Outstanding Directing For A Comedy Series
    - Modern Family - Pilot
- Outstanding Picture Editing For A Comedy Series (Single Or Multi-Camera)
    - Modern Family - Pilot
    - Modern Family - Family Portrait
- Outstanding Sound Mixing For A Comedy Or Drama Series (Half-Hour) And Animation
- Outstanding Writing for a Comedy Series

Anyways, per tradition, below are this year's nominees for "Outstanding Commercial", but first, here's last year's winner:

Heist - Coca-Cola
Wieden + Kennedy, Ad Company
Psyop, Production Company

And now for this year's nominees...

...for Outstanding Commercial

Coke Finals - Coca-Cola
Wieden+Kennedy, Ad Agency

(sorry for the scrolling banner, this was the only vid of it I found on YouTube)

This commercial follows their pattern of Coke someone sleeping and tiny things opening a bottle of Coke. My thought is that the history miniatures could've also just hit the alarm. Meh.

Green Police - Audi
Hungry Man, Production Company
Venables Bell & Partners, Ad Agency

Entertaining the first time I saw it a few months ago, I think that I'm a bit worn of it now. Meh

Human Chain - Nike
Wieden+Kennedy, Ad Agency
Smuggler, Production Company

Loved it the first time I saw it, love it now. Great effects and inspirational.

The Man Your Man Could Smell Like - Old Spice Body Wash
Wieden+Kennedy, Ad Company
MJZ, Production Agency

Ha ha ha! Quick narrative, smooth transitions, ADD-friendly. I like this one too.

Game - Mars Snack Food US/Snickers
BBDO New York, Ad Company
MJZ, Production Company

OMG, never under-estimate the power of Betty White!

Anthem - Absolut
MJZ, Production Company

This commercial was well done, I suppose, but something's lacking... inspiration from a hard alcohol?

Anyways, my vote would go to Nike's "Human Chain" or Snickers' "Game".

Which one would you choose?
(Leave a comment. *wink wink*)

[For a complete list of nominees, let me refer you to the [generic] Emmy nominations page]

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